Updated: June 2025
By Scott Woodburn, Realtor® | Zillow Premier Agent | Real Estate Knowledge Broker

🔄 What’s Changed Since January 2025

The real estate market has evolved rapidly over the last six months. Here's what's new in mid-2025:

• Legal Shift in Commission Transparency: A major antitrust settlement now allows homebuyers to negotiate buyer agent commissions more openly, shaking up traditional compensation structures.
• Tech-Forward Agents Gain Market Share: Immersive property previews (360° tours, interactive floor plans) are now expected—especially by remote workers and out-of-area buyers.
• AI-Powered Search Is Here: Platforms are using behavior-based data to suggest listings, making passive browsing smarter and more personalized.
• Buyers Prioritize Messaging: 53% of buyers now prefer texting or messaging apps to phone calls—a jump from earlier in the year.
• Green Features Are Hot: Sustainability metrics—like solar readiness, energy ratings, and EV charging—are now must-haves for many buyers, especially in Southern California.

Why the Right Agent Still Makes All the Difference

In today’s complex real estate environment, your agent is more than just a transaction facilitator—they’re your guide, strategist, and advocate. Whether you're buying your first home or preparing to sell an inherited estate, the right representation is everything.

1. 🧠 Online Presence + Market Intelligence = Trust

In 2025, 36% of sellers and 23% of buyers say they find their agent through digital platforms. But it’s not just about being visible—it’s about being valuable.
As a Zillow Premier Agent and Knowledge Broker, I offer not only a powerful online presence, but also deep expertise in market dynamics, estate planning sales, and the “why” behind every data point. Clients aren’t just looking for agents—they’re looking for advisors they can trust.

2. 🤝 First Impressions and Fast Follow-Up Matter More Than Ever

Zillow’s updated Consumer Housing Trends Report shows that nearly half of all buyers (47%) hire the first agent they speak with. Responsiveness isn’t optional—it’s your differentiator.
Whether it’s a call, text, or message, agents who respond within 5 minutes are dramatically more likely to win business. That’s why I prioritize immediate, thoughtful follow-up—backed by accurate property insights, not canned scripts.

3. 📲 Tech-Savvy Agents Win (But Human Insight Still Reigns)

Buyers are tech-literate and expect virtual tools—but they still lean on agents for negotiation guidance, emotional reassurance, and strategy.
As your Knowledge Broker, I combine modern tools (AI-enabled searches, mobile-first apps, 360° tours) with time-tested expertise in contracts, inspections, and deal-making. I don’t just open doors—I remove friction from the entire journey.

4. 📑 What Buyers Want Most in 2025

According to Zillow and Velocity Title’s mid-year insights, here are the top services buyers demand from agents:

• Help making offers (50%+ say this is essential)
• Paperwork and process guidance
• Finding off-market or overlooked homes
• Negotiating terms and concessions
• Flexible showing options—especially outside 9–5 hours

As a buyer-specialized agent with access to off-market properties, I help my clients see what others can’t.

5. 💼 Sellers Want More Than a Sign in the Yard

Today’s sellers are focused on speed, strategy, and storytelling. They want agents who:

• Understand how to market high-value homes with emotion and data
• Price competitively, not just aggressively
• Negotiate terms that preserve their timeline, net, and peace of mind
• Work with attorneys, CPAs, and DAF sponsors for legacy or estate planning sales

That’s exactly where I come in.

6. 💬 Communication Has Shifted—Texting Rules

Only 33% of buyers now prefer phone calls. 53% prefer texts or messaging apps. If your agent doesn’t adapt to your communication style, it could cost you time and clarity.
I use modern, respectful messaging workflows that keep you informed, not overwhelmed.

7. 🌿 Sustainability Is No Longer Optional

Southern California buyers are increasingly eco-conscious. Homes with energy-efficient upgrades, smart features, and EV readiness are seeing faster sales and stronger offers.
As your advisor, I highlight these features and help both buyers and sellers leverage green value—not just features.

Final Word: Choose an Agent Who’s Evolved With the Market

In 2025, real estate is no longer about who has the most signs in the ground—it’s about who has the right strategy, network, and tools to help you win. Whether you're downsizing, planning a charitable donation of property, or buying your dream home, the right agent will bring insight—not just access.

I don’t just sell homes—I help guide people, projects, and passions through real estate.

Let’s talk about what matters most to you.